Practical and well grounded, Taurus is the sign that harvests the fruits of labor. They feel the need to always be surrounded by love and beauty, turned to the material world, hedonism, and physical pleasures. People born with their Sun in Taurus are sensual and tactile, considering touch and taste the most important of all senses.
Ruled by Venus, Taurus moves at its own pace and will not be hurried by anyone. This is not laziness, which is the standard misreading. It is a refusal to be rushed into something that has not been thought through. A Taurus who appears to be doing nothing is frequently deciding, and once that decision is made it is close to immovable.
Stability is the organizing principle of this sign. Taurus builds slowly and builds to last, whether that is a career, a home, or a friendship of thirty years. They are among the most reliable people in the zodiac, and they measure others by the same standard. Consistency earns a Taurus completely. Volatility, however charming, does not.
The famous Taurus stubbornness is real, and it is the shadow side of their greatest strength. The same quality that makes them steadfast under pressure makes them very difficult to move once they have taken a position. Persuading a Taurus is possible, but it happens on their timeline, through evidence rather than urgency.


